Why are Youtube ads are a waste of money of advertisers?
- Ads are annoying, we all know that. Imagine that you eagerly want to watch a video then suddenly something cuts you up, wouldn't it be annoying? Ofcourse you just want to click the Skip Ad button as soon as it appears.
- Advertisers should position their ads on places and circumstances where customers are conditioned to view it. Is it before the video they want to watch? I don't think so. No one wants to watch your ads because they're focused to watch the video they came for.
- Unskipped ads don't mean they've watched it. Well there's a pee break, a text message need to be read or a tv commercial to be viewed in replacement with the ads, especially the unskippable ones.
- Seriously, the algorithm to depict what ads to show is so... "trying hard". Why would you show ads of make-up when my one year old toddler is watching her nursery rhymes video? She would just scream and cry because something's interrupting her.
- My toddler doesn't want it! When my toddler watches youtube for nursery rhymes, she would cry whenever there's an ad and it's so frustrating, it's not helping moms, seriously.
- Will I buy that coffee in an unskippable ad? NO. I can't drink coffee.
- Will I buy that Maggi soy sauce seen in the ads? NO. I don't buy soy sauces, it's my in-law who decides what soy sauce to use.
- Will I buy Kinder Joy seen in the ads? NO. Some facebook posts say it's cancerous.
This list can go on forever but the point is I'm one of those viewers who watches a company's ad for a product but won't buy it. Just like most of us do.
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